MOME graphic designers bring the taste memories of generations to life

Date: 2023.05.06

A unique exhibition featuring works by former and current MOME graphic design students opened at the BBBKultPont Gallery and Community Space, located on Bartók Béla út – the cultural high street of Buda – on 8 May 2023. PICK as a Hungarian brand with a history dating back 150 years, and the salami-related experiences defining the taste memories of several generations provided the inspiration for the exhibition, and the artworks were reviewed and evaluated by an expert jury.

What do people working in gastronomy and those specialising in design have in common? Professionals in both fields – culinary artists and designers alike – want to create lasting works of art that will live on in the memory of generations of people, and help strengthen communities through shared experiences. Tastes undoubtedly leave lasting, practically indelible impressions in the mind, transforming food into iconic transgenerational products. The collaboration of MOME and PICK is founded precisely on that, and involved asking gifted graphic designers to revisit and capture their own memories of the brand and nostalgic tastes in their own individual way.

In March, these unique prints debuted on canvas tote bags, followed by the launching of the art collaboration between PICK and MOME. The artworks of several generations of alumni as well as current students were evaluated and the best ones were awarded at the opening ceremony on 8 May by a professional jury.

“The joint project provided a great opportunity not only for young artists but also for MOME alumni to present their PICK-themed artworks to the general public. Members of several generations joined this initiative, as seen from the variety of artistic tools and approaches used, enhancing the collective recollection of the taste memories and stories spanning several generations”, commented multiple Graphic Design and Golden Drawing Pin Award-winning graphic designers and curator of the exhibition László Herbszt.

Prize-winning artworks:
1st prize: Tibor Kárpáti: Szabadkai út 18.
2nd prize: Rozi Békési: PICK
3rd prize: Viktor Földi: 3-seconds rule
Student special prize: Beáta Bencsik Graphic Design BA2 : Morning Picknick
PICK special prize: György Kara: PICK-AT-ALL-TIMES

Members of the professional committee:
- Chairman: Tamás Marcell DLA, head of the MOME Graphic Design BA programme, associate professor
- Júlia Szokolai, Strategic and Marketing Director of the Bonafarm business
- László Nagy DLA, MOME Graphic Design BA programme, senior lecturer
- Andrea Horváth, Café Communications, Creative Group Head
- José Tábori-Simon, graphic design artist, typographer

Exhibiting artists:
Rozi Békési
Kata Káldor
Edit Szalma
Andrea Brittnek
Móni Kovács
Tamás Láng
György Kara
Gyula Molnár
Zoltán Halasi
Attila Lőrincz
Norbert Nagy
Tibor Kárpáti
Viktor Földi
Levente Szabó
Áron Borbély
Gergely Faragó
Ferenc Molnár
József Árendás
Zsuzsanna Oláh
Lenke Lamm
Bea Bencsik
Babetta Babitz
Réka Lantos
Kira Júlia Huber

PICK x MOME (from left to right): Dániel Jávor, Henriett Szabó-Spanyol, Flóra Barbara Ujfaludi, Szilvia Vízhányó-Pitrik, László Herbszt, György Kara, Júlia Szokolai, Tibor Kárpáti, Rozi Békés, László Nagy, Beáta Bencsik, Tamás Marcell , Nóra Winkler, José Simon

The TASTE-MEMORY-IMAGES exhibition is on display at the BBBKultPont Gallery and Community Space from 9 to 18 May between 11:00 a.m. and 6:00 p.m, and will be accompanied by several events, including a guided exhibition tour by the curator, and an interactive talk by researcher of tastes and memories and MOME head of programme Angéla Góg. It can be visited free of charge, and participation at the accompanying events require prior registration.

There are plans to move the exhibition to the streets and other public spaces in Szeged and Budapest, offering artists additional opportunity for showcasing their artworks to the general public craving shared taste memories. PICK is also planning to put up the artworks for sale for charitable purposes to support young talents of the future.

More details and registrations links are available on the Facebook page of the exhibition at https://fb.me/e/2uwoNqWVB

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