Júlia Vesmés is a developer and lecturer on the MOME Business to Design training programme, as well as being business designer and creative industries mentor. She has provided guidance to emerging design firms for several years by designing and developing business plans and brand building. Her focus is on developing mission-driven creative enterprises that create long-term value. Her day to day activities include nurturing talent, educational development, and solving complex problems.
Biography
She graduated from the Faculty of Humanities and Social Sciences at the University of Szeged in 2008, majoring in Hispanic Studies and Art Education. She continued her studies in Denmark, on the Fashion Design speciality of the Design and Business programme at VIA University College. She applied the knowledge and experience she gained from her education in Scandinavia at the Madrid-based Raasta fashion brand, developing the company’s revolutionary initiative, The IOU project.
In 2011, she co-founded the backpack brand Blind Chic. with a Slovenian designer, which she successfully launched on the international market in less than a year. In addition to conscious brand building, they engaged in persistent community-building activities, establishing a cohesive, supportive community, and a base of returning customers both domestically and internationally. In 2019 they sold the brand to a Hungarian company that continues to actively develop it to this day.
She started working at MOME in 2020, initially serving as a design manager for the various Design programmes of the Design Institute. In parallel, in September 2021 she became part of the core team supporting the development of the Business to Design training programme, later becoming one of its instructors.
As a former entrepreneur who successfully built a creative business, and with a design background and mindset, she played a key role in the development of the course.
