CD2- Communication Designed to Science/Innovation

The project also includes a knowledge-sharing content development module, where a dedicated working group of science communication, media, and PR professionals, researchers, and content creators collaborate. A key goal is to communicate our scientific and innovation achievements and to make experts conducting research in these fields visible to the general public in an ever-evolving domestic and international media landscape. Through our project, we commit to not only producing high-quality content but also designing communication structures, best practices, and methodologies with a design-oriented approach that can serve as exemplary models for academic, innovation, and science communication in other institutions. As part of the project, we will create content packages that include various media productions covering different topics and scientific disciplines.

They explore challenges, develop models, and define a design process through prototypes, enabling researchers to establish their own online personas and make their work accessible to a broader audience. This includes developing related content and selecting the most suitable channels (such as YouTube, Facebook, Instagram, TikTok, BeReal, LinkedIn, and podcast platforms), as well as identifying best practices. We prepare researchers and students through masterclasses, equipping them with the knowledge and tools needed to communicate effectively with different target groups. Special emphasis is placed on understanding and utilizing data- and AI-driven tools, ensuring that the resulting materials are both educational and engaging for the general public. Based on the insights gained from the first two modules, we will produce comprehensive content packages tailored to each topic.