Moholy-Nagy University of Art and Design
Strategic Development and Communication Directorate
Contact
Address
1121 Budapest, Zugligeti út 9-25. MOME UP
E-mail
digitaltransformation@mome.hu
A Stratégiai Fejlesztési és Kommunikációs Igzagatóság a vezérigazgató közvetlen irányítása alatt működő szervezeti egység, mely felel az Egyetem digitális fejlesztési- és adatalapú döntéshoztalai statégiájának kidolgozásáért, megvalósításáért, a digitális transzformációval kapcsolatos feladatok, a szervezeti kultúraváltáshoz kapcsolódó szervezetfejlesztési feladatok ellátásáért, valamint irányítja az Egyetem PR és kommunikációs tevékenységét a rektor szakmai együttműködésével.
Tasks of the directorate
Development of digital development strategy
Develops the digital development strategy, and assesses, optimises, and digitalises existing workflows
Creation and development of the University’s digital interfaces
Creates and develops the University’s digital interfaces (web, app, administration systems)
Organisation of trainings related to digital developments
Organises and implements trainings related to digital developments, and provides professional oversight of digital literacy trainings
Organisational units
Centre for Data Science and Digitalisation
Tasks of the centre
- Is in charge of the implementation of MOME’s data strategy
- Implements and ensures the data-based operation of the University
- Develops digital solutions tailored to university life
Brand Office
Tasks of the Brand office
- Develops the University’s national and international brand communication strategy, oversees and coordinates the University’s PR and marketing communication processes
- Carries out the University’s internal and external communication tasks, and is also responsible for reinforcement of the University’s brand, as well as for designing and constantly developing the University’s identity
- Manages and develops the University’s online and offline communication interfaces
- Ensures the organisation and execution of events supporting the achievement of the University’s daily operation and strategic goals at a high level
Business Development
Dániel Jávor
Head of Business Development
Tasks of the centre
- Develops the sales strategy for services to be provided by the University, including the pricing strategy
- Gathers the contents required for development of a sales concept for the services to be offered by the University and arranges them in a consolidated format
- Coordinates with and gets approval from the organisational units involved in sales in the offer and decision making phases
- Markets the services to national and international partners
Student Hub
Tasks of the Hub
- Organises and coordinates student wellbeing services
- In addition to student onboarding, provides services supporting student career paths (career consulting, organisation of test interviews, running of a shadowing programme, development and operation of a mentorship programme)
- Organises and coordinates student sports life and mental health services for students
- Engages in community building activities and works together with the Student Council